{"id":19859,"date":"2023-12-05T17:59:58","date_gmt":"2023-12-05T17:59:58","guid":{"rendered":"https:\/\/sosvirtual.aldeasinfantilessos.org\/cursos-items\/brand-positioning-training\/"},"modified":"2026-05-07T14:22:53","modified_gmt":"2026-05-07T14:22:53","slug":"brand-positioning-training","status":"publish","type":"avada_portfolio","link":"https:\/\/sosvirtual.aldeasinfantilessos.org\/es\/cursos-items\/brand-positioning-training\/","title":{"rendered":"Brand Positioning Training"},"content":{"rendered":"

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Brand Positioning E-learning<\/h1><\/div>

MOOC (Self-Paced)<\/h4><\/div>
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Access the course<\/span><\/a><\/div><\/div><\/div>
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ABOUT THIS COURSE<\/h3><\/div>

Welcome to the Brand Positioning E-learning!<\/strong><\/span><\/p>\n

\u00a0<\/strong>In this E-learning, you will become acquainted with the refreshed SOS Children\u2019s Villages brand positioning, which captures the brand identity that ties us all together. Brought about by a changing internal and external landscape, the brand refresh boldly marks a move from the \u201cwhat we do\u201d of our organization, towards the \u201cwhy<\/strong> we are here\u201d. Delve into the Brand Positioning E-learning to explore SOS Children\u2019s Villages revitalized belief, desire and purpose \u2013 all centred on our WHY<\/strong>.<\/p>\n

\u201cWhen you know your WHY, your WHAT becomes more impactful<\/a>\u201d \u2013 Michael Jr.<\/p>\n<\/div><\/div><\/div><\/div>

PURPOSE<\/h3><\/div>

With a common understanding of our global brand positioning, we can better align our efforts and jointly leverage the strengths of our brand on behalf of children and young people who have lost parental care or are at risk of losing it.<\/p>\n<\/div><\/div><\/div><\/div>

LEARNING OUTCOMES<\/h3><\/div>

After you have completed the Brand Positioning E-learning course, you will have achieved the following learning objectives:<\/p>\n<\/div>

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    Understanding of the WHY of SOS Children\u2019s Villages.<\/p>\n<\/div><\/li>

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    Ability to connect\u00a0with the\u00a0WHY\u00a0of the organization.<\/p>\n<\/div><\/li>

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    Understanding of the proper definition of our target group.<\/p>\n<\/div><\/li>

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    Ability to reference\u00a0our target group in a dignifying and empowering way.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div>

    TARGET AUDIENCE<\/h3><\/div>
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      The new positioning aims to reflect who we are today and express who we aim to become by 2030. As such, the Brand Positioning E-learning is relevant for all co-workers<\/strong> of SOS Children’s Villages, as it serves to align our efforts behind a joint cause to better achieve our objectives, regardless of whether someone is working in one of our many programmes or in fundraising, finance or HR.<\/p>\n

      We recommend that it also be used as an on-boarding tool for new staff.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>

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      \ud83d\udea9<\/span><\/a> Starts:<\/span><\/span><\/td>\n