ABOUT THIS COURSE
Welcome to the Brand Positioning E-learning!
In this E-learning, you will become acquainted with the refreshed SOS Children’s Villages brand positioning, which captures the brand identity that ties us all together. Brought about by a changing internal and external landscape, the brand refresh boldly marks a move from the “what we do” of our organization, towards the “why we are here”. Delve into the Brand Positioning E-learning to explore SOS Children’s Villages revitalized belief, desire and purpose – all centred on our WHY.
“When you know your WHY, your WHAT becomes more impactful” – Michael Jr.
PURPOSE
With a common understanding of our global brand positioning, we can better align our efforts and jointly leverage the strengths of our brand on behalf of children and young people who have lost parental care or are at risk of losing it.
LEARNING OUTCOMES
After you have completed the Brand Positioning E-learning course, you will have achieved the following learning objectives: